Casely Hayford

This father and son duo, consisting of St Martins trained Joe Casely-Hayford and his son Charlie, also an alumni of the renowned school, adhere to a quintessentially British brand identity. Little wonder, given that Joe is the former Creative Director of Gieves & Hawkes. An OBE, awarded in 2007, swiftly followed and in the same year Casely-Hayford was borne to bring a Savile Row sensibility to sportswear. Marrying the traditional and the renegade, their collections comprise of crisp blazers worn with loose, printed trousers, preppy sweater tops in jolting bright corals and tailoring with a dash of dandy opulence (paisley printed trim, anyone?)